Just like my iced white mocha perfectly blends coffee & cocoa, a successful photography business takes balance. You need the creativity to compose a standout shot but also the biz savvy to run a standout operation. You have to bring the big guns when it comes to branding but the quality of your work has to have the chutzpah to match. You also have to have a personality that brings all the clients to the yard but know when to pull back and let your subjects shine. B.A.L.A.N.C.E.
You’re here because your balance is all out of whack. Luckily, balance is not a talent but a learnable skill. Whether you’re here to steal all my trade secrets (& gain a bunch of girlfriends) at the AP Workshop, or you’re here to level up your business with one-on-one coaching, I’m going to help you find your balance and fall back in love with your biz.
This is the part where I’m supposed to tell you that I knew I was destined to be a photographer since the day I got my grubby little hands on Grammy’s Polaroid. But that’s not my story.
I was enrolled in my sophomore year of college—go Lancers!—and still had no clue as to what I wanted to do with my life. I had borrowed my friend’s mom’s DSLR just because taking photos was a fun way to recharge between my rigorous schedule of volleyball practice and biz classes (also when the Starbucks obsession took hold). I didn’t take that camera looking to start a business but that’s what happened.
My pastime had potential, so I needed to get professional. Within one week, I designed a website and started handing out business cards. I didn’t know I wanted to be a photographer until all of a sudden I was one. At the age of nineteen, I launched my business and shot two weddings that year. I was on my way to greatness!
Five years later, I was burnt out—like to a crisp. I was trying to balance my drab day job, my marriage, our growing family, and my photography. That’s when I dove headfirst into education and everything became so much easier. But I had already wasted FIVE years doing things the hard way...all on my own. Once I invested in myself and my biz, things just (shutter) clicked.
With nearly a decade under my camera strap, I’ve built a business around my passions: marriage photography + biz education. I manage a full calendar of 20+ weddings, photography workshops, and one-on-one coaching sessions. I’ve doubled the income from my former cushy day job doing what I love, and still have time for pillow forts and finger puppets now that I’m able to stay home with my sweet babes, Marcus & Maci.
Honestly. I wouldn’t change a thing.
You deserve to have it all. Entrepreneurship is hard, but you don’t have to do it alone. I’ve been where you are, and I want to help get you to where you want to be, while avoiding all of my silly mistakes. Being here is the first step toward your shutter click.
the AP workshop
TAKE THE QUIZ
which one is right for my business?
workshop vs. coaching?